Fun Fact: Paulo’s last name is one of the 5 most common last names in the Portuguese language. He also likes to cook and pair food with wines.

Paulo L. Teixeira brings expertise in strategy, M&A, marketing, HR, and company culture to Lift’s partnership. Before coming to Lift, Paulo was the COO of Bryce Company, a private Food Packaging enterprise for 19 years until 2008. Most recently, he was a partner and CEO of The Juice Plus+ Company from 2008 to 2021, a private plant-based nutritional products enterprise selling in 28 countries. While Paulo was CEO, The Juice Plus+ Company doubled in size from 2008 to 2018, and he now serves as its Chairman of the Board.

Paulo is passionate about community development centered primarily around children, health, and education. He is on several boards and involved with different organizations including the Boys & Girls Clubs of Greater Memphis, Community Foundation of Greater Memphis, My City Rides, Juice Plus+ Foundation, Pure Hope Foundation, Regional One Health, Tennis Memphis and the University of Memphis.

Paulo earned an MBA from the University of Sao Paulo, Brazil, a BS in Chemical Engineering from the University of Sao Paulo, Brazil and also attended the Program for Executive Development (PED) at IMD in Lausanne, Switzerland. In Paulo’s free time he enjoys playing tennis, (fly) fishing, reading, writing (poetry), photography and traveling.

Contact: paulo@lift.partners